29th September, 2022
Developing new products can be a tough task. Thinking of what to develop, even tougher. Let us show you how to do it.
Developing new products can be a tough task. Thinking of what to develop, even tougher.
However, a new product does not have to be entirely ‘new’. Nor does it have to be drastically different to what you are already doing. There are a number of different tools and techniques that can be used to generate ideas for New Product Development, and in this short webinar, we will explore how to use SCAMPER.
An acronym, SCAMPER breaks down your existing business products and looks at the minor changes that can be made to develop new solutions for your existing, or new, customer base. This stands for:
• Substitute
• Combine
• Adapt
• Modify
• Put to Other Uses
• Eliminate
• Reverse / Reorder
This webinar will also begin to introduce how you can go about testing your new product ideas, and develop them to take to the marketplace.
Following the session, you will be sent a tool to complete yourself, or with our Food Advisor, to put the learning into action!